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More than 100 Pikachus parade in Japan as fans cheer on

Monday, August 14, 2017 - 01:05

Pokemon Go fans watch Pikachu parade in Japanese city. Rough Cut (no reporter narration).

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ROUGH CUT (NO REPORTER NARRATION) STORY: More than 100 Pikachus danced and paraded in the Japanese port city of Yokohama on Monday (August 14), part of a festival celebrating the mobile phone game Pokemon Go. "When a lot of Pikachus appeared, they were so cute I couldn't handle it," said Ken Kuno, 36, after watching the parade of chubby yellow characters. The game requires players to "catch" virtual creatures, one of the best-known of which is the mouse-like Pikachu, by going to real-world locations where the game places them. The festival, which is jointly organized by Yokohama city and The Pokemon Company, features a total of 15,000 Pikachus and will end on Tuesday, the event organizers have said. The game became a global sensation upon its release in 2016, breaking records for mobile app downloads and revenue. The game's developers say that it has been downloaded 650 million times since its release.

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More than 100 Pikachus parade in Japan as fans cheer on

Monday, August 14, 2017 - 01:05