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Shoe shopping takes off in Japan

Thursday, March 05, 2015 - 01:00

Shoe shopping in Japan flies high as shoemaker Crocs experiments with using drones to deliver products to customers. Tara Cleary reports.

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Shoemaker Crocs is attempting to climb new heights in customer service in Japan. The company is experimenting with drones in its pop-up store in Tokyo. Shoppers select a pair of shoes on an iPad screen. And touching a "take off" button triggers a drone to begin its delivery flight. Though the concept is a novel one, Crocs vice president and general manager in Japan, Morrie Fujita says the drones won't be hanging around. SOUNDBITE: Morrie Fujita, Crocs vice president and general manager, Japan, saying (Japanese): "We don't really have any plans at this point to use them in our daily business." Even so, customers were drawn to the drone-enhanced shopping experience. SOUNDBITE: Shiho Sodano, customer, saying (Japanese): "It was kind of like an adventure and so, fun in that sense." SOUNDBITE: Yuki Yamamoto, customer, saying (Japanese): "If they actually had it then shopping would be enjoyable." But these drone flight commands clearly need improvement.

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Shoe shopping takes off in Japan

Thursday, March 05, 2015 - 01:00