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Global advertising expenditure to grow by 4.1 pct in 2018 - Zenith
December 4, 2017 / 7:48 AM / 8 days ago

Global advertising expenditure to grow by 4.1 pct in 2018 - Zenith

Dec 4 (Reuters) - Leading forecaster Zenith lowered its prediction for global advertising expenditure growth in 2018 to 4.1 percent to reach $578 billion by the end of the year, with marginal downgrades in North America, Western Europe and Asia Pacific.

Zenith, owned by France’s Publicis, had forecast a 2018 growth rate of 4.2 percent in September, down from 4.8 percent in 2016.

“We expect advertising expenditure to grow more slowly than the global economy as a whole out to 2020,” Zenith said. (Reporting by Noor Zainab Hussain in Bengaluru; Editing by Edmund Blair)

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