September 20, 2018 / 5:49 PM / 3 months ago

Amazon adds new Echo devices in bid to dominate voice gadgets

SEATTLE, Sept 20 (Reuters) - Amazon.com Inc on Thursday introduced new Echo devices with more powerful audio in a bid to stay ahead of rivals Apple Inc and Alphabet Inc’s Google in the nascent category for voice-controlled gadgets.

The world’s largest online retailer announced updated versions of its Echo Dot and Echo Plus, as well as new devices such as a ‘smart’ microwave, the Echo Sub and the $299.99 Echo Link Amp, focused on creating better entertainment systems for the home.

The company also added a ‘Smart Plug’ product to help ease setup of these and other devices, which can be a major pain point for shoppers new to using ‘smart home’ technology. (Reporting By Jeffrey Dastin in Seattle Editing by Nick Zieminski)

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