June 25, 2018 / 12:14 PM / a year ago

AT&T to buy online ad exchange firm AppNexus

June 25 (Reuters) - AT&T Inc said on Monday it would acquire online advertisement exchange company AppNexus Inc.

AppNexus will become a part of AT&T advertising & analytics, as U.S. telecom company aims to grow its digital advertising in order to combat Alphabet Inc’s Google and Facebook Inc.

AT&T did not disclose the deal value. However, it is expected to be $1.6 billion, the Wall Street Journal reported here citing sources last week. (Reporting by Sonam Rai in Bengaluru; Editing by Maju Samuel)

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