October 17, 2019 / 10:14 PM / a month ago

AT&T's Xandr purchases TV advertising company clypd - source

Oct 17 (Reuters) - AT&T Inc’s advertising unit Xandr has purchased clypd, an audience-based sales platform for TV advertising, according to a source familiar with the matter, in a move toward Xandr’s stated goal of making TV ads as personally targeted as digital ads.

The purchase amount could not be learned. A Xandr spokesman declined to comment. clypd did not immediately respond to a request for comment. (Reporting by Sheila Dang Editing by Chris Reese)

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