February 26, 2019 / 6:57 PM / 25 days ago

Beiersdorf launches new strategy programme with investments

FRANKFURT, Feb 26 (Reuters) - Nivea skin cream maker Beiersdorf announced on Tuesday it would make additional investments of up to 80 million euros ($91 million) a year in its consumer business segment.

“Our entire business model needs timely adaptation due to new market realities and fast-changing technology developments,” said Chief Executive Officer Stefan De Loecker.

“This requires first and foremost higher investments.” ($1 = 0.8788 euros) (Reporting by Tom Sims; editing by David Evans)

0 : 0
  • narrow-browser-and-phone
  • medium-browser-and-portrait-tablet
  • landscape-tablet
  • medium-wide-browser
  • wide-browser-and-larger
  • medium-browser-and-landscape-tablet
  • medium-wide-browser-and-larger
  • above-phone
  • portrait-tablet-and-above
  • above-portrait-tablet
  • landscape-tablet-and-above
  • landscape-tablet-and-medium-wide-browser
  • portrait-tablet-and-below
  • landscape-tablet-and-below