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Burberry CEO to take label up-market, focus on bags, fashion
November 9, 2017 / 7:21 AM / a month ago

Burberry CEO to take label up-market, focus on bags, fashion

LONDON, Nov 9 (Reuters) - British luxury brand Burberry will be taken further up-market by focusing on leather goods and fashion and cutting sales to non-luxury stores, initially in the United States, under a plan by new Chief Executive Marco Gobbetti.

The company said last week that Christopher Bailey, the designer who turned Burberry into a global label would leave next year. (Reporting by Paul Sandle; editing by Costas Pitas)

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