June 13, 2018 / 1:00 PM / a year ago

COLUMN-Investors make costly mistake if they ignore fees

 (The opinions are those of the author, a columnist for
    By Gail MarksJarvis
    CHICAGO, June 13 (Reuters) - Individual investors could be
throwing away as much as $7 billion a year on expensive index
funds that are no better than cheaper funds - without even
realizing it. 
    This estimate from Morningstar researchers comes from a new
study of over 3,600 individuals who were asked to allocate
$10,000 in a hypothetical account. They had three seemingly
identical S&P 500 index funds to pick from, with the only
difference being the fees charged. 
    The decision should have been simple: plop the full $10,000
into the cheapest fund to get the most for the money. 
    Instead, analysts from Morningstar and National Opinion
Research Center (NORC) at the University of Chicago found that
people had no idea what to do and consequently relied on a
platitude of investing: Diversify. They spread their money
across all three funds, which meant they wasted money in
needlessly expensive funds.
    The mistake points to one major driver of the nation’s
retirement crisis: Not only do people save too little, but they
also invest poorly. 
    The study is especially disconcerting because it focuses on
index funds, where the only decision is a simple one – comparing
    The choices offered to people in the Morningstar study,
ranged from index funds charging 0.40 percent to 0.04 percent.
The highest would cost a person about $1,300 in fees over 20
years; the cheapest $134.
    When researchers told participants they had to choose just
one of the three funds offered, 47 percent chose wisely and
picked the cheapest. But the rest chose more expensive funds,
with 14 percent choosing the most expensive. 
    Other academic research hints at a possible reason: When
faced with complicated decisions, consumers often choose the
most expensive option thinking that high price signifies
quality. That’s a strategy that can doom investments. 
    That behavior is particularly disconcerting when you
consider that some index funds in the real world charge far more
that the study's choice – some as high as 1.3 percent. In such a
fund, if a person invested $10,000 and earned a 7 percent return
on the investments, the person would have $29,800 in 20 years. A
cheaper fund with 0.04 percent in expenses would yield $38,400.
    The repercussions are huge considering global investment in
the real world. There is about $22 trillion invested in the U.S.
in mutual funds and exchange traded funds, with $6.7 trillion in
passively managed funds, or index funds, according to the
Investment Company Institute.
    With so much at stake, the behavior was surprising to Ray
Sin, the Morningstar behavioral scientist who led the study. 
Considering that many people will drive out of their way to save
a few dollars on gas, why would they waste thousands on funds
without thinking about it?
    But that does seem to be what they do. For instance, Chase
Davis, a software developer in Raleigh, North Carolina, did what
many people do: he picked blindly how to invest the funds in his
401(k). Three years into the process, he asked Chicago financial
planner Cortlon Cofield to evaluate his choices. 
    “I didn’t realize how bad it was until he showed me I would
lose hundreds of thousands of dollars,” said Davis. 
    Now, instead of paying 1.9 percent in fees and potentially
ending up with $565,000 by retirement, he moved to a Vanguard
index target date fund with a 0.15 percent fee and could push
that up to about $961,000.
    Davis has years to recover from his early 20s investing
mistake, but many never have the tools to make better decisions.
    There has been much debate about what should be done to help
people make better investing decisions. The federal government
has relied on disclosure. That just provides long fund
descriptions that people clearly do not understand, said William
Birdthistle, a Chicago Kent College of Law professor and author
of “Empire of the Fund.” 
    His solution: Remove the confusion of many high-priced fund
choices in 401(k) and copy the way the federal government offers
choices in its employees’ Thrift saving plan. That means only
offering a few funds for diversity and ultra low fees.
    “The research is a heartbreaking cry for help," Birdthistle

 (Editing by Beth Pinsker and Nick Zieminski)
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