LONDON, Jan 12 (Reuters) - Debenhams, Britain’s No.2 department store chain, posted a 5 percent rise in like-for-like sales in the seven-week Christmas period, buoyed by a plan to sell more beauty and gift products rather than clothing.
Debenhams said on Thursday that in the seven weeks to Jan. 7, its sales at stores open for more than a year grew by 5 percent. That compared to a 3.5 percent rise in like-for-like sales over the longer 18 week period to Jan. 7.
“The resilience of Debenhams’ differentiated offer is beginning to show through, with the growth we have driven in beauty and gifting,” said Debenhams CEO Sergio Bucher.
Moving away from clothes has become a key part of Debenhams’s strategy as Britons spend less on clothing.
Clothes retailer Next reported disappointing Christmas sales and downgraded its profit forecast earlier in January. (Reporting by Sarah Young; editing by Costas Pitas)