March 25, 2019 / 10:36 PM / 6 months ago

McDonald's to buy Israel's Dynamic Yield

March 25 (Reuters) - McDonald’s Corp said on Monday it would buy Israel’s Dynamic Yield, whose technology helps marketers personalize customer interactions.

The financial terms of the deal were not disclosed.

A Wall Street Journal report here said McDonald's would pay more than $300 million. (Reporting by John Benny in Bengaluru)

0 : 0
  • narrow-browser-and-phone
  • medium-browser-and-portrait-tablet
  • landscape-tablet
  • medium-wide-browser
  • wide-browser-and-larger
  • medium-browser-and-landscape-tablet
  • medium-wide-browser-and-larger
  • above-phone
  • portrait-tablet-and-above
  • above-portrait-tablet
  • landscape-tablet-and-above
  • landscape-tablet-and-medium-wide-browser
  • portrait-tablet-and-below
  • landscape-tablet-and-below