(Repeats Tuesday story without changes)
* Italy set to rescue Monte dei Paschi, liquidate two ailing banks
* Ball in ECB's court over reduction pace of other bad bank loans
* Speedy reduction would require sales which burn though capital
* Graphic on Italian banks tmsnrt.rs/2tcLdJu
By Valentina Za
MILAN, June 27 (Reuters) - One of the first things Andrea Ricci did when he was promoted to head the new problem loan division at Italy's Banca Nazionale del Lavoro this year was to launch a recruitment campaign.
The shake up in an area sometimes viewed as a backwater by ambitious employees reflects a push by Italian banks to claw back bad debts that make up some 15 percent of total loans -- three times the European average.
Instead of the lawyers that have traditionally dominated loan recovery, Ricci hired as his No.2 a former senior executive at Goldman Sachs' Realty Management Division. Italian banks have largely held onto loans backed by property and are now seeking to manage these assets more actively, as repossessions take years and judicial sales curtail their value.
"We brought in some big guns ... but also several mid-level people from loan recovery specialists. And we moved staff with a more business-like approach from other areas of the bank to complement customary legal and technical skills," Ricci said.
"The challenge is to make everyone sing from the same hymn sheet."
Even after crises at Monte dei Paschi di Siena and Popolare di Vicenza and Veneto Banca are resolved, Italy's banks will be sitting on 300 billion euros ($335 billion) of loans that soured during a harsh recession.
The fragility of Italian banks, compounding chronic low growth and a huge public debt, make the country a dormant risk to euro zone stability.
As the economy recovers, inflows of new problem loans have slowed to pre-crisis levels. But banks are struggling to shift impaired debts off their balance sheets, hurting their already weak profitability.
Accounting rule changes and a European Central Bank review next year of assets held by small cooperative lenders could fuel fresh loan losses, warned Katia Mariotti of consultancy EY.
Gross bad loan sales in Italy totalled just 15 billion euros in 2015-2016, according to the Bank of Italy.
Up to 70 billion euros in sales are now in the pipeline, driven by ECB-enforced clean-ups at Monte dei Paschi, Italy's fourth-largest bank, and the two Veneto lenders. Together the three are set to offload 45 billion euros in bad loans, using taxpayers' money to cover the bulk of ensuing losses.
Italy's top bank UniCredit is meanwhile preparing to sell 18 billion euros of its bad loans, having already raised fresh capital to cover the hit to its balance sheet.
Bank of Italy officials have publicly advised healthy lenders against selling their problem loans, however, warning that fire sales enrich only a handful of specialised buyers and risk blowing a hole in banks' capital.
The ECB, which is yet to respond to bad loan reduction plans banks submitted in the spring, may see matters differently.
"We don't know yet if our goals will be seen as sufficiently ambitious. It'll be a moment of reckoning when we hear back from the ECB," one source at an Italian bank said.
"If the ECB takes a hard stance it'll be hard to avoid the significant sales that the Bank of Italy is warning against."
A person familiar with the matter said the ECB, which directly supervises Italy's 13 largest banks, was analysing the heaps of data banks provided and assessing how realistic each lender's projections were.
The euro zone's central bank can take measures to ensure compliance with its bad loan guidelines, which the Bank of Italy is set to adapt for the smaller banks still under its supervision.
Senior supervisor Ignazio Angeloni said in May the ECB expected the guidelines to significantly speed up disposals.
Battling with a sluggish judicial system and patchy loan records, Italian banks on average recover in a year a sum equivalent to around 4 percent of their impaired loan stock.
To boost that, some banks have struck joint ventures with collection specialists while others are bringing in fresh skills to explore ways of recouping debts while steering clear of Italian courts.
But insiders say a cultural shift is required as well as an overhaul of processes that, partly because banks have not invested in technology, still rely largely on paper documents.
"Italian banks will be given some time, even a year maybe, but, without selling, it will be hard for them to meet their non-performing loan reduction targets and the ECB will then be in a position to step up pressure," said Andrea Resti, an academic who advises the European parliament on banking supervision.
After writing down about 174 billion euros of debt and raising 63 billion euros via share issues since 2008, according to consultancy Prometeia, Italian banks have roughly halved the book value of their impaired loans. They value insolvent loans at less than 40 percent of their nominal value.
The Bank of Italy calculates this is line with the recovery rate of 43 percent recorded by Italian banks in 2006-2015. But the average market price is around 20 percent of a loan's nominal value, meaning banks can only sell at a loss.
Reuters calculations based on central bank data show that cutting Italy's gross impaired loan ratio to match UniCredit's 2019 target of 8.4 percent would require banks to raise some 19 billion euros in capital.
"The market is thawing after years of paralysis but I believe that, at least over the medium term, some cash calls will be necessary if banks want to get rid of bad loans," said Claudio Scardovi, Managing Director at AlixPartners.
($1 = 0.8955 euros)
Additional reporting by Massimo Gaia; Editing by Catherine Evans