July 13, 2020 / 10:11 PM / a month ago

EXCLUSIVE-Google offers data pledge to allay EU concerns about Fitbit buy

BRUSSELS, July 14 (Reuters) - Alphabet unit Google has offered not to use fitness tracker company Fitbit’s health data to help it target ads in a bid to address EU antitrust concerns about the $2.1 billion deal, the U.S. tech company said late on Monday.

“This deal is about devices, not data,” Google said in an emailed statement to Reuters.

Reuters reported on July 9 that such a data pledge may likely help Google secure EU approval for the deal. (Reporting by Foo Yun Chee; Editing by Sandra Maler)

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