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BRIEF-Nielsen & AT&T agree on multi-year deal to use set-top-box viewing data for ratings measurement
January 18, 2017 / 12:27 PM / 10 months ago

BRIEF-Nielsen & AT&T agree on multi-year deal to use set-top-box viewing data for ratings measurement

Jan 18 (Reuters) - Nielsen Holdings Plc

* Nielsen & AT&T agree on multi-year deal to use set-top-box viewing data for ratings measurement

* Nielsen says plan to integrate anonymized data from AT&T households with gold-standard panels, across all 210 DMAs, beginning in 2017 Source text for Eikon: Further company coverage:

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