June 28, 2018 / 11:29 AM / 5 months ago

Italy's Ferragamo appoints new marketing head in management rejig

MILAN, June 28 (Reuters) - Italy’s Salvatore Ferragamo said on Thursday it had appointed former fashion magazine journalist Riccardo Vannetti as its new chief marketing officer as the luxury group pushes ahead with a management facelift.

The group’s former chief executive, Eraldo Poletto, left the company in March at a time when the group is trying to freshen the look of its products to appeal to younger customers.

Reuters reported on Tuesday that the head of marketing and communications of the Florence-based group, Antonio Burrello, was leaving.

Ferragamo said the appointment of Vannetti “has the aim to strengthen the managerial structure”.

Since the departure of Poletto, Chairman Ferruccio Ferragamo has taken over as interim CEO and in April a former Gucci executive was appointed as general manager of the company.

Reporting by Giulia Segreti Editing by Edmund Blair

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