September 14, 2009 / 9:16 AM / 10 years ago

John Lewis targets online fashion market

The John Lewis store on Oxford Street, London is pictured in a March 2005 file photo by:David Devins/newscast

LONDON (Reuters) - John Lewis JLP.UL, the employee-owned department store and Waitrose supermarket group, said on Monday it was targeting a 70 million pound increase in its online fashion sales by 2011.

The group hopes a relaunch of the fashion area of its johnlewis.com website, featuring 100 new brands, will deliver the increase.

“Fashion currently represents about 6 percent of johnlewis.com’s total sales. The new look site aims to drive sales increases by 30 percent this year,” it said.

Many British retailers have struggled over the last year as consumers cut back on spending amid an anaemic property market and rising unemployment.

But online fashion has bucked this trend, benefiting from the continuing migration of retail spending from the high street to the Internet.

John Lewis will publish first-half results on Thursday.

Reporting by James Davey, Editing by Lin Noueihed

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