January 22, 2020 / 2:19 PM / 2 months ago

Luxury giant Louis Vuitton in tie-up with NBA basketball league

PARIS, Jan 22 (Reuters) - LVMH’s Louis Vuitton said on Wednesday it had struck a multi-year partnership with the National Basketball Association (NBA), a major men’s professional league, as the luxury brand amps up its efforts to make a splash in the United States.

Vuitton, best known for its pricey leather handbags and for dressing stars on the red carpet, will design a case to house the NBA trophy, as it has done in other sports such as tennis, where it made a trunk for the Davis Cup.

The label said it would also produce a limited edition clothing range linked to the NBA partnership.

Reporting by Geert De Clercq; Writing by Sarah White, Editing by Dominique Vidalon

0 : 0
  • narrow-browser-and-phone
  • medium-browser-and-portrait-tablet
  • landscape-tablet
  • medium-wide-browser
  • wide-browser-and-larger
  • medium-browser-and-landscape-tablet
  • medium-wide-browser-and-larger
  • above-phone
  • portrait-tablet-and-above
  • above-portrait-tablet
  • landscape-tablet-and-above
  • landscape-tablet-and-medium-wide-browser
  • portrait-tablet-and-below
  • landscape-tablet-and-below