August 24, 2010 / 1:45 PM / 8 years ago

UPDATE 1-McDonald's names chief brand officer

* UK CEO appointed first global chief brand officer

* Job covers marketing, menu innovation, consumer insight

* Shares slip 0.7 pct in morning trade

CHICAGO, Aug 24 (Reuters) - McDonald’s Corp (MCD.N) named its first-ever chief brand officer on Tuesday to oversee marketing, menu innovation and consumer insights.

The world’s biggest fast-food chain said Steve Easterbrook, currently president and chief executive of its U.K. division and president of Europe’s northern division, will become chief brand officer, effective Sept. 1.

Easterbrook, a 16-year McDonald’s veteran, has served as CEO in the U.K. since 2006. As chief brand officer, he will also provide leadership on corporate social responsibility.

Jill McDonald, currently chief marketing officer for Northern Europe, will take over Easterbrook’s role as CEO for the U.K. and president of the northern Europe division.

McDonald’s shares slipped 53 cents, or 0.7 percent, to $72.81 in early trade on the New York Stock Exchange. (Reporting by Emily Stephenson, editing by Gerald E. McCormick)

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