* Name change approved by shareholders
* Loyalty program relaunch planned
ATLANTA, June 15 (Reuters) - Casino operator MGM Mirage (MGM.N) has become MGM Resorts International, in a name change approved by shareholders that is effective immediately.
“We believe this evolution honors our heritage, better represents the growing global presence our company has today and positions us to move forward under a unified brand strategy,” MGM Resorts Chief Executive Jim Murren said in a statement on Tuesday.
The company said its stock would continue to trade on the New York Stock Exchange under the symbol “MGM.”.
MGM owns Las Vegas Strip resorts as well as casino properties in Mississippi and Michigan and a joint venture in China’s Macau.
The company in April said the origin of its corporate name dates back to ownership of the Metro-Goldwyn-Mayer movie studio, bought by its largest shareholder, billionaire Kirk Kerkorian, in 1969.
The company on Tuesday also said it would relaunch its current Players Club loyalty program under a new brand called M life, with the expected rollout beginning in late summer. (Reporting by Karen Jacobs; Editing by Steve Orlofsky)