February 10, 2007 / 1:10 AM / 12 years ago

Starbuck dips into Latin music with CeU

In this file photo customers visit Starbucks' first store in Brazil, the world's second biggest market for coffee after the United States, in Sao Paulo November 30, 2006. Starbucks' Hear Music Debut CD series will release its first international act this spring. REUTERS/Caetano Barreira

MIAMI (Billboard) - Starbucks’ Hear Music Debut CD series will release its first international act this spring.

Brazilian singer/songwriter CeU, who gained notoriety last year after scoring a Latin Grammy Award nomination for best new artist, will join the small group of acts — Antigone Rising, Sonya Kitchell and Low Stars — that have debuted via the Hear Music series. Her self-titled debut album, which previously was released in Brazil, will be co-released by Starbucks Hear Music and Six Degrees Records on April 3.

Starbucks carries many titles in its stores by established and up-and-coming acts on major and indie labels. But its Hear Music Debut series is a proprietary CD series designed to introduce customers to new and developing artists.

Although Starbucks is actively looking for Latin acts to feature in their stores, CeU, who sings in Portuguese, is not aimed at a Latin buyer.

“From our perspective, CeU fits more into a category of an artist that has a universal appeal,” Starbucks Entertainment president Ken Lombard says. “And we feel all our customers want that.”

Reuters/Billboard

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