July 12, 2007 / 12:18 AM / in 12 years

Facebook innovators win funding and settle for jobs

SAN FRANCISCO (Reuters) - First came the dot-com gold miners. For those who stayed on after the bust, there was still some silver to be found. But for latecomers and recent graduates seeking to cash in on the latest Silicon Valley craze, it’s mostly decent paid salary work that’s left.

Seeking to cash in on the growing popularity of software created for social network site Facebook.com, Slide Inc. is one of several companies seeking to finance or acquire outright the creators of hot new applications. This week, Slide acquired SuperPoke!, a simple software program that encourages users to virtually "slap, bite, chest bump, dropkick... or headbutt" friends in their online circle of Facebook contacts. Undated screenshot from Facebook.com. REUTERS/File

The going rate for a hit new product from a talented programmer on social networking sensation Facebook is tens of thousands of dollars, a plane ticket to California, and a job.

Facebook, which allows users to share their online activities with a circle of friends, is seeing some of the first successful products snapped up by venture capital backers or in outright acquisition deals.

Yet it’s a far cry from the tens of millions of dollars venture capitalists dished out nearly a decade ago in the dot-com start-up craze, or the hundreds of thousands in seed money with which Web entrepreneurs have had to learn to build businesses since then.

Instead, companies looking to cash in on the excitement over Facebook — where successful programs can attract millions of users in a matter of days — are acting more like aggressive college job recruiters handing out generous signing bonuses.

“There’s this giant competition for brilliant young developers,” said Max Levchin, founder and chief executive of San Francisco software developer Slide Inc. “Facebook is this instant leader board of who’s best at user engagement and technical ability.”

In May, Facebook began allowing independent software makers to build applications in the site, a move that has led to the creation of more than 1,700 new applications in less than two months and sparked a surge in usage among Facebook members.

Applications range from those that share your favorite music videos, albums and television shows with friends to one that sends text messages to mobile phones through Facebook.

Slide (www.slide.com) said on Tuesday it had acquired SuperPoke, one of the 10-most-popular programs on Facebook, and hired the three-student team behind it.

Also this week, Menlo Park, California-based Bay Partners said it had created AppFactory, a program to fund “tens” of different Facebook application projects using a fast-track approval process and grants ranging from $25,000 (12,299 pounds) to $250,000.

“Bay wants to find the killer apps, whatever they may be,” said Salil Deshpande, a partner in the early-stage venture capital firm.


Bay said it was betting on individuals or small teams and their concepts, and moving fast to capitalize on demand — rather than the classic venture capital approach of building companies with stable track records over many years.

In late June, Slide hired the creator of “Favorite Peeps,” a simple program with 1.6 million users already that lets Facebook members show off pictures of their closest friends.

“That really opened us up to the caliber of people you could meet through this filter of watching who was building successful Facebook applications,” CEO Levchin said. Levchin co-founded online payments leader PayPal Inc. in 1998 and sold it to online auctioneer eBay Inc. in 2002.

Terms for Favorite Peeps were undisclosed but Spongewire, a review site that tracks new Facebook programs, reported that Slide paid $60,000 and hired its creator, Dennis Rakhamimov, a Columbia University graduate now working in San Francisco.

Slide, a 50-employee company, is the leading creator of mini-programs known as “widgets” — simple software used by members of social networks like MySpace and Facebook to express themselves or add features to their personal Web pages.

Slide’s acquisition, SuperPoke, is a humorous software application that allows users to define their current standing with friends on Facebook. The application has signed up 3.8 million users.

SuperPoke encourages users to virtually “slap, bite, chest bump, dropkick ... or headbutt” friends. It was created by two Stanford University graduates — William Liu, 26, and Jonathan Hsu, 28 — who collaborated with a recent University of California, San Diego undergraduate, Nik Gandhy, who is 24.

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