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TF1, ProSieben, Mediaset launch trading platform for video ads
June 9, 2017 / 6:57 AM / 5 months ago

TF1, ProSieben, Mediaset launch trading platform for video ads

FRANKFURT, June 9 (Reuters) - European broadcasters TF1 , ProSiebenSat.1 and Mediaset announced plans on Friday for a common trading platform for digital video advertising to appeal to media agencies planning pan-European campaigns.

The joint venture, named European Broadcaster Exchange, will be based in London, ProSieben said in a statement on Friday. (Reporting by Edward Taylor and Ludwig Burger; editing by David Clarke)

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