* Veteran executive Robert Enslin leaves the company
* Jennifer Morgan to succeed him as head of cloud business group
* Adaire Fox-Martin to lead global customer operations
BERLIN, April 6 (Reuters) - Software company SAP said the head of its cloud business group had decided to leave the company, the latest in a string of top departures as Europe’s most valuable technology firm reshapes its operations.
Robert Enslin, who joined SAP in 1992 and had served on its board since 2014, had been tipped by some as a potential successor to Chief Executive Bill McDermott.
During his two-year tenure as head of the cloud business group, Enslin helped build out SAP’s cloud portfolio including its $8 billion deal last year to buy Qualtrics, which specialises in tracking online sentiment.
Enslin’s exit follows other high-profile departures, including Bjoern Goerke, chief technology officer and head of SAP’s cloud platform business, and Bernd Leukert, the board executive who ran global service and support.
Programming guru Rich Heilman - who was highly respected in the wider SAP developer ecosystem - has also left.
The departures underscore McDermott’s long-stated ambition to transform SAP into a digital platform business, but the exit of long-serving and well-regarded staff with extensive know-how also risks alienating the company’s core customers.
SAP said in January around 4,400 people would leave under the restructuring. Arch-rival Oracle has also announced layoffs and some of its top talent has defected to Google .
SAP said board member Jennifer Morgan, who joined the company in 2004 and most recently co-led SAP’s global customer operations, would succeed Enslin as president of the cloud business group with imminent effect.
Adaire Fox-Martin will take sole responsibility of global customer operations as president.
SAP will report its financial results for the first quarter as planned on April 24. (Reporting by Caroline Copley and Douglas Busvine; Editing by Mark Potter)