COPENHAGEN, Oct 9 (Reuters) - Danish telecoms group TDC has recruited Allison Kirkby from Swedish rival Tele2 as chief executive to lead a major shift in strategy after the company changed hands.
The current chief executive Pernille Erenbjerg announced her resignation in May when an acquisition by a consortium of Australia’s Macquarie and three Danish pension funds, PFA, ATP and PKA was completed.
Kirkby, 51, will be asked to implement plans to split the company into two separate units with focus on infrastructure and digital services, respectively.
“Like all other industries, the telco industry is changing, and we see an exciting opportunity to transform and renew our business model in this era of digitalisation,” Chairman Bert Nordberg said in a statement.
TDC, which was delisted from the Copenhagen stock exchange after the acquisition, has said it will make “significant investments” into an expansion of its fibre network and in establishing a leading position in 5G.
Kirkby will take the helm at TDC, which has more than three million mobile customers in Denmark and Norway, in December.
“She has a good reputation, she has done well at Tele2... She has good control over costs, good executional skills when it comes to addressing inefficiencies, which definitely will be useful for TDC. For TDC, she is a very good recruitment,” said Stefan Ward, telecoms analyst at Pareto Securities.
Kirkby, born in Scotland, joined Tele2 as chief financial officer in 2014 and became CEO a year later.
Tele2 announced in January that it had agreed a $3.2 billion takeover of cable TV company Com Hem, a deal which was approved by the EU Commission on Monday. (Reporting by Stine Jacobsen in Copenhagen, Helena Soderpalm and Olof Swahnberg in Stockholm Editing by Keith Weir)