February 26, 2007 / 9:09 PM / 13 years ago

Launch of Apple TV device delayed

People walk past the entranceway to the new Apple retail store on Fifth Avenue in New York, May 18, 2006. Computer and entertainment devices maker Apple Inc. will delay until mid-March its Apple TV device for playing computer-based video on television sets, a spokeswoman said on Monday. REUTERS/Brendan McDermid

SAN FRANCISCO (Reuters) - Computer and entertainment devices maker Apple Inc. (AAPL.O) will delay until mid-March its Apple TV device for playing computer-based video on television sets, a spokeswoman said on Monday.

“Wrapping up Apple TV is taking a few weeks longer than we projected, and we now expect to begin shipments mid-March,” spokeswoman Lynn Fox said by e-mail.

Consumer electronics makers for years have promised to give consumers better access to movies, pictures, music and other media stored on their computers through wired and wireless links to other devices, but offerings so far largely have been complicated or limited in scope.

Apple, known for its easy-to-use iPod digital music players, in early January said it would launch in February the $299 Apple TV, which wirelessly links computers to televisions.

Apple shares fell in after-hours trading to $88.30 from a close of $88.65 on Nasdaq before the delay was announced.

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