Reuters logo
Tribune to sell media data business to Nielsen for $560 mln
December 20, 2016 / 11:44 AM / a year ago

Tribune to sell media data business to Nielsen for $560 mln

Dec 20 (Reuters) - Tribune Media Co, one of the largest U.S. TV station operators, said on Tuesday it would sell its media data unit, Gracenote, to advertising tracking company Nielsen Holdings Plc for $560 million.

Tribune Media said in February that it had hired investment banks Moelis & Co and Guggenheim Securities to explore strategic options for the business.

Emeryville, California-based Gracenote, which began operations as a CD metadata provider nearly 20 years ago, offers a number of services such as audio and video content recommendations, TV guide data and sports data.

Tribune acquired Gracenote from Sony Corp for $170 million in 2014.

Some of Gracenote’s customers include Apple Inc, Tesla Motors Inc, Time Warner Cable and Inc .

Nielsen is known for its television ratings that are used to determine ad rates for traditional TV commercials. (Reporting by Liana Baker in San Francisco and Rishika Sadam in Bengaluru; Editing by Anil D‘Silva)

0 : 0
  • narrow-browser-and-phone
  • medium-browser-and-portrait-tablet
  • landscape-tablet
  • medium-wide-browser
  • wide-browser-and-larger
  • medium-browser-and-landscape-tablet
  • medium-wide-browser-and-larger
  • above-phone
  • portrait-tablet-and-above
  • above-portrait-tablet
  • landscape-tablet-and-above
  • landscape-tablet-and-medium-wide-browser
  • portrait-tablet-and-below
  • landscape-tablet-and-below