January 15, 2013 / 11:56 AM / 5 years ago

Britain's Tesco and Sainsbury play out Christmas draw - Kantar

LONDON (Reuters) - Britain’s biggest retailer Tesco (TSCO.L) and No. 3 grocer J Sainsbury (SBRY.L) dead-heated in the battle for sales growth in the key Christmas period, according to data published on Tuesday.

A Tesco store sign is seen in Kensington, west London October 3, 2012. REUTERS/Paul Hackett

Market researcher Kantar Worldpanel said Tesco and Sainsbury both posted identical gross sales growth rates of 3.9 percent in the six weeks ending January 6, with market shares unchanged from a year ago.

It said the overall grocery market grew 3.8 percent, driven by price inflation rather than volume growth.

“This represents a clear improvement in Tesco’s fortunes following a series of share dips in 2012 but it is also a strong performance from Sainsbury’s which had been predicted to suffer disproportionately from the Tesco fight-back by some commentators,” said Kantar Worldpanel director Edward Garner.

    Last week Kantar published data for the 12 weeks to December 23 which showed Sainsbury’s posting the highest sales growth of the so called “big four” grocers, which also include No. 2 player Wal-Mart’s (WMT.N) Asda and No. 4 Wm Morrison (MRW.L).

    Also last week, Sainsbury and Tesco both published their own Christmas trading statements and argued over who had performed the best over the festive period.

    Kantar said Asda, which is not due to report until February, saw sales growth of 2.1 percent over the six week period, while Morrisons’ sales fell 1.0 percent.

    Reporting by James Davey; Editing by Helen Massy-Beresford

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