LONDON (Reuters) - Rupert Murdoch’s tabloid The Sun will charge two pounds a week for access to its website in a package with highlights of Premier League soccer matches, publisher News International (NI) said on Monday.
The Sun, the country’s top-selling newspaper, was the only one of Murdoch’s British titles to have content freely available online after The Times and The Sunday Times went behind a paywall in 2010.
The paper, which becomes the first popular tabloid to charge for online access, has said it hopes offering football clips will help pull in subscriptions.
NI bought the rights to show online clips of action from English Premier League football games from the 2013-2014 season in January.
Newspaper groups are looking to drive revenue from online publishing to help counter falling print circulations and tough advertising markets.
‘Sun+’ will launch on August 1 and will be available across web, phone and tablet devices, NI, the British newspaper arm of News Corp, said in a statement.
Reporting by Neil Maidment; Editing by Paul Sandle