PARIS (Reuters) - French food group Danone (DANO.PA) announced on Wednesday a series of measures in Morocco aimed at regaining trust of consumers as the company faces a widespread boycott in the country.
Danone’s Chief Executive Emmanuel Faber, who traveled to Morocco on Wednesday, unveiled a price cut on packages of fresh pasteurized milk and the creation of a new cheaper package of half skimmed milk in a pouch, Danone said in a statement.
Faber also said the company has committed to disclose to consumers information about the quality, the collection and the distribution of milk in the country.
The measures were taken after a widespread consultation of thousands of Moroccan consumers since July.
A broad boycott in Morocco was launched earlier this year on social media over what protesters say are unfair prices set by large companies.
Danone, which makes 2 percent of its group sales in Morocco, said in July its dairy sales in the country were down 40 percent in the second quarter as a result of the boycott.
(This copy corrects percentage of group’s sales in Morocco to 2 percent from 6 percent in last paragraph)
Reporting by Inti Landauro and Dominique Vidalon; Editing by Brian Love and Leigh Thomas