LONDON (Reuters) - Diageo (DGE.L), the world’s largest spirits company, is launching a U.S. limited edition of its Johnnie Walker Black Label Scotch featuring a woman on the label, called Jane Walker, it said on Monday.
The launch in March marks the first major change to the brand’s “striding man” logo in over a century and comes as Diageo and peers try to attract more women drinkers.
For every bottle of Jane Walker made, Diageo will donate $1 to organizations supporting women’s causes.
(This version of the story corrects to show donation for bottles made, not sold)
Reporting by Martinne Geller, editing by David Evans