(Reuters) - British home furnishings retailer Dunelm Group Plc DNLM.N on Thursday boosted its expectations for full-year profit, helped by stronger margins and the smooth transition of customers to its new website.
Dunelm said gross margins benefited from better sell through, a measure of direct sales made by a retailer, and gains from sourcing, despite issuing a warning on weakening profit margins in October.
The company also said it did not see any hurdles in its performance while transferring customers to its new online site, one of the measures taken by the company to combat Brexit-hit consumer confidence.
Shares of the company rose 14% following the announcement.
Reporting by Safia Infant; Editing by Bernard Orr