June 5, 2019 / 7:17 AM / 11 days ago

Findel to not currently roll out menswear in partnership with Sports Direct

FILE PHOTO: A company logo is seen outside a Sports Direct store in Vienna, Austria, April 28, 2016. REUTERS/Leonhard Foeger

(Reuters) - British online retail and education business Findel said it would not currently roll out licensed menswear in partnership with Sports Direct International, after pilot runs showed that it would not be beneficial.

The company said on Wednesday it still exploring potential for access to other brands owned by Sports Direct, its largest shareholder.

Findel also posted a 17.7% rise in adjusted profit before tax, boosted by strong growth in its personal shopping platform Studio.

(This story corrects headline and paragraph one to remove reference to Findel scrapping its menswear rollout plan with Sports Direct)

Reporting by Sangameswaran S in Bengaluru; Editing by Saumyadeb Chakrabarty

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