April 10, 2007 / 6:13 PM / 12 years ago

Sarkozy's slogan same as Moroccan bank-French paper

PARIS (Reuters) - The slogan splashed across French right-wing presidential candidate Nicolas Sarkozy’s campaign posters is also that of a Moroccan bank, which started using the phrase 15 years ago, a satirical newspaper said on Tuesday.

“Together, everything becomes possible” is Sarkozy’s chosen catchphrase in his bid to become president of France and features on his Web site and other campaign literature.

Satirical weekly Le Canard Enchaine, however, said the slogan was first used by Societe Generale Marocaine de Banques, a Moroccan unit of French bank Societe Generale, in 1992. The paper included a picture of the company’s logo with the phrase.

While the weekly did not accuse Sarkozy’s campaign team of plagiarism, it said that one of Sarkozy’s advisers, Jean-Michel Goudard, was in charge of the advertising agency that devised the slogan at the time.

But Goudard told the paper that when he was head of French advertising group Euro RSCG he was unaware of the campaign by Moroccan affiliate Klem Euro RSCG.

“I didn’t know that this bank was a customer of Euro RSCG,” Le Canard Enchaine quoted him as saying.

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