July 2, 2020 / 4:14 PM / a month ago

Serie A picks Lazard as adviser to weigh private equity bids - sources

MILAN (Reuters) - Serie A has picked Lazard to weigh the private equity bids for its broadcast rights business, two sources close to the matter said, as Italy’s top-flight soccer league looks at ways to weather the financial storm triggered by the coronavirus.

The league has received a series of bids from private equity investors — including CVC Capital Partners, Bain Capital and Advent — interested in buying a stake in a new company holding Serie A’s broadcast rights.

Lazard did not immediately respond to a request for a comment. (This story refiles to drop extraneous word in first paragraph)

Reporting by Elvira Pollina, additional reporting Elisa Anzolin, editing by Giulia Segreti

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