November 7, 2019 / 2:12 PM / 9 days ago

Lyft asks Americans to ditch their cars for ride-hailing vouchers

(Reuters) - Lyft Inc (LYFT.O) on Thursday said it was rolling out an offer to users in Los Angeles, San Francisco and Chicago to sell their cars in exchange for credit on the ride-hailing platform.

FILE PHOTO: The Lyft Driver Hub is seen in Los Angeles, California, U.S., March 20, 2019. REUTERS/Lucy Nicholson/File Photo

Those who sell their vehicle through Carvana Co (CVNA.N), an online used car retailer, would receive $250 (£194) in Lyft credit and three months of free membership in Lyft’s subscription service Pink.

Lyft Pink membership, which costs $19.99 a month, provides a 15% discount on ride-hailing trips and 90 minutes of complimentary bike-share and electric scooter rides in cities with availability.

The offer is targeted at people who are already considering giving up their car, said Lyft’s senior director for transportation policy, Lilly Shoup. Lyft plans to expand the programme to other cities.

Carvana would not share any profits from the sale of a car with Lyft, Shoup said.

Lyft in September announced changes to its app, allowing users in some cities to compare the cost and travel times of different modes of transportation, including public transit.

The company currently operates bike-share services in eight cities, including in Chicago and San Francisco, and scooters in 20 cities, including Los Angeles and Chicago.

Lyft and larger rival Uber Technologies Inc (UBER.N) have come under fire from officials and advocacy groups in major cities like New York for worsening congestion by significantly added to street traffic as more people ditch public transit in favour of personal rides.

Beginning next week, the Lyft app will also display public transportation options in all three cities targeted as part of the car selling programme.

Shoup said the effort was part of Lyft’s commitment to reduce private car ownership and encourage multi-modal transportation.

Transportation is the fourth-largest household expenditure after healthcare, housing and food, according to the U.S. Department of Transportation, with households spending an average of roughly $9,700 (£7,542) on transportation in 2017.

Asked whether Lyft research had shown its alternative transportation offers to be cheaper than private car ownership, Shoup said those calculations were highly personal and dependent on the individual commuter.

(This story corrects scooter availability in Chicago in paragraph 7, changes paragraph 9 to reflect that transit data is already available as of this week, not next)

Reporting by Tina Bellon in New York; Editing by Bill Berkrot

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