September 5, 2017 / 12:45 PM / 10 months ago

HSBC to stop using PR firm Bell Pottinger following South Africa controversy

LONDON (Reuters) - HSBC (HSBA.L) will no longer employ Bell Pottinger following the public relations firm’s expulsion from the industry’s trade association over a campaign judged to have deliberately stoked racial tensions in South Africa.

FILE PHOTO - People walk past a major branch of HSBC at the financial Central district in Hong Kong, China February 21, 2017. REUTERS/Bobby Yip

“We have used Bell Pottinger for specific projects in the past but will not be doing so in the future,” a spokeswoman for Europe’s biggest bank told Reuters by email on Tuesday.

The Public Relations and Communications Association (PRCA) earlier found that Bell Pottinger had backed a campaign that played on still-sensitive race relations, in support of South African President Jacob Zuma and his ruling party.

Reporting By Lawrence White. Editing by Andrew MacAskill

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