October 21, 2008 / 9:37 AM / 11 years ago

All aboard "Transformers" at Universal parks

The premiere of "Transformers" is held at the Mann's Village theatre in Los Angeles June 27, 2007. REUTERS/Mario Anzuoni

LOS ANGELES (Hollywood Reporter) - “Transformers,” the Hasbro toy property that led to Michael Bay’s blockbuster film and an upcoming sequel, is being developed as a Universal Studios theme park attraction.

The studio said Monday that the attraction will fuse 3D-HD media, special effects and robotics with a ride system. It’s scheduled to debut at Universal Studios Singapore and then at Universal Studios Hollywood, both before summer 2011.

Steven Spielberg, a producer of the 2007 film, is also involved. Spielberg serves as creative consultant to the Universal parks division and has worked with the company on Jurassic Park — the Ride, an attraction at Universal parks in Orlando, Hollywood and Japan; the E.T. Adventure, in Orlando and Japan; and the “War of the Worlds” sets in Hollywood.

The “Transformers” sequel, “Revenge of the Fallen,” is set to be released by Paramount in the U.S. on June 26. The first film raked in more than $700 million (409 million pounds) at the worldwide box office.

Reuters/Hollywood Reporter

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