December 23, 2019 / 7:08 PM / a month ago

Factbox: Sizing up retailers' performance as online sales surge

NEW YORK (Reuters) - As online shopping upends the retail business, many Wall Street analysts say traditional measures such as counting the number of people who visit stores on major shopping days are no longer a reliable gauge of a company’s performance.

Below are some of the newer methods that retail analysts are employing on the job, as well as some traditional ones.

Reporting by Melissa Fares in New York and Nandita Bose in Washington; Editing by Kirsten Donovan

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