November 1, 2018 / 6:29 AM / 10 months ago

Volvo Cars taps Baidu tech to develop robotaxi for China

STOCKHOLM (Reuters) - Volvo Cars has teamed up with Chinese search engine operator Baidu (BIDU.O) to develop a self-driving taxi for China, it said on Thursday, opening another frontier to secure its place in the robotaxi market while its Uber supply deal remains in limbo.

The Chinese-owned Swedish carmaker is one of a growing list of auto manufacturers tying up with technology companies or rivals to split the huge cost of developing functional and safe self-drive systems.

Volvo said the venture will give it access to Baidu’s autonomous driving software Apollo, which it intends to use to develop a so-called Level 4 car, only one off the top level and the most sophisticated yet attempted by Volvo.

The top Level 5 designation is for vehicles that should be capable of navigating roads without any driver input in all conditions.

CEO Hakan Samuelsson said he expects sales of robotaxis to ride-hailing operators to account for a “significant portion” of the vehicles needed to hit its target of achieving a third of its sales from self-driving cars by 2025.

“Robotaxis is a segment where we will compete not as operators but by selling cars to companies we’ve sold to previously,” he told Reuters.

The race is on to be the first to introduce an autonomous product to the ride-hailing market, which already accounts for more than 30 percent of the global taxi market. Goldman Sachs analysts believe the value of the ride-hailing market could achieve an eightfold increase to $285 billion by 2030.

Volvo (IPO-VOLVO.ST) is trying to make headway as a mid-size luxury player with more limited resources than a BMW (BMWG.DE) or Audi (VOWG_p.DE) and was forced to drop plans for an initial public offering this year because of international trade tensions and a downturn in share prices across the auto sector.

FILE PHOTO: Hakan Samuelsson, President and Chief Executive Officer of Volvo, smiles during an interview with Reuters after attending a panel discussion about self-driving cars at Diaoyutai State Guesthouse in Beijing, China, April 7, 2016. REUTERS/Kim Kyung-Hoon/File Photo


Samuelsson said he expects development costs for self-driving and electric vehicles will be about 5 percent of turnover and that partnerships are essential, such as its venture with technology company Veoneer (VNE.N) to develop autopilots for cars to sell to individuals.

“We need to be humble and say that we need new partnerships to be strong in this segment ... We definitely cannot do this in our normal development area,” he said.

Samuelsson expects partnerships with battery suppliers as well as producers of components such as electric motors, inverters and chargers, but said the company still intends to develop its own electric powertrain.

Volvo didn’t say when the Baidu car would be production ready and its actual sales programme in robotaxis depends largely on its deal to supply up to 24,000 Level 1 and Level 2 autodrive cars to Uber [UBER.UL] between 2019 and 2021.

That deal was thrown into doubt when Uber halted its road-testing programme after a recent fatal collision, but Samuelsson said the deal was “back on track” with deliveries planned for next year.

However, three sources familiar with the matter have told Reuters that Uber has no intention of buying anywhere near the 24,000 cars the deal allows for, making the Baidu tie-up all the more important for Volvo.

The Baidu deal has no supply agreement, Samuelsson said, but is being viewed as a first step into the China market, which industry forecasts suggest could become the single largest market for autonomous cars in the coming decades.

Robin Li, co-founder, chairman and CEO of Baidu, and Hakan Samuelsson, President and Chief Executive Officer of Volvo, attend the 2018 Baidu World conference and exhibit to showcase its latest AI technology in Beijing, China, November 1, 2018. REUTERS/Jason Lee

Baidu last year opened Apollo to third parties to accelerate development in the face of stiff competition from Google’s (GOOGL.O) Waymo and U.S. carmaker Tesla (TSLA.O).

It has since brought on BMW as an adviser and announced plans to begin testing self-driving cars with Ford (F.N) by the end of this year.

Reporting by Esha Vaish in Stockholm; Additional reporting by Heather Somerville; Editing by David Goodman

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