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Post Holdings set to buy Britain's Weetabix in $1.76 billion deal - source
April 17, 2017 / 9:41 PM / 7 months ago

Post Holdings set to buy Britain's Weetabix in $1.76 billion deal - source

(Reuters) - Post Holdings, the No.3 U.S. cereal company, is set to acquire British cereal company Weetabix in a $1.76 billion deal, a person familiar with the matter said.

FILE PHOTO: Packets of Weetabix cereal and other food goods are seen inside the Ocado Customer Fulfilment Centre in Hatfield on the outskirts of London, Britain, April 6, 2016. REUTERS/Dylan Martinez/File Photo

Reuters had reported in January that Post Holdings was among four bidders vying for Weetabix, which is owned by China’s Bright Food [SHMNGA.UL].

The other bidders were UK’s Associated British Foods, Cereal Partners Worldwide and Italian pasta maker Barilla.

Weetabix and Post Holdings were not immediately available for comment.

Reporting by Parikshit Mishra in Bengaluru; Editing by Savio D'Souza

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