June 5, 2019 / 8:08 PM / 20 days ago

Amazon introduces 'StyleSnap' shopping recommendation feature

FILE PHOTO: The logo of Amazon is seen at the company logistics centre in Boves, France, May 13, 2019. REUTERS/Pascal Rossignol/File Photo

LAS VEGAS (Reuters) - Amazon.com Inc on Wednesday introduced “StyleSnap”, a feature on its app that allows users to upload a picture of a look or style they like and get recommendations for similar items on the platform.

When providing recommendations, StyleSnap considers a variety of factors such as brand, price range, and customer reviews, the company said in a blog post.

Shoppers “struggle to find styles they can’t describe in words,” Jeff Wilke, Amazon’s CEO of consumer business, said while introducing the service at the company’s “re:MARS” conference on artificial intelligence in Las Vegas.

Reporting by Arjun Panchadar in Bengaluru and Jeffrey Dastin in Las Vegas; editing by Diane Craft

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