It did not disclose the identity of the buyer of the shares which it said it had sold in the market in recent days. Eurazeo, which has been an investor in Farfetch since 2016, could not be reached for further comment.
Shares of New York-listed Farfetch had jumped 16% on Monday on a media report that Alibaba Group Holding Ltd 9988.HK was in advanced talks to invest nearly $300 million in the company.
The two companies were also in talks to create a Chinese joint venture, tech news website The Information reported.
It added that Swiss group Richemont CFR.S, which has teamed up with Alibaba to create mobile applications, was also considering investing in Farfetch alongside the Chinese e-commerce giant.($1 = 0.8570 euros)
Editing by Keith Weir and Louise Heavens
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