March 4, 2020 / 1:19 AM / a month ago

Fox News calls off 'upfront' advertising event amid coronavirus fears

(Reuters) - Fox News, the TV channel owned by media company Fox Corp, on Tuesday said it is cancelling its ‘upfront’ advertising event in the wake of the coronavirus outbreak.

“We have determined that it would be best to cancel our upcoming event in New York based on public health concerns due to coronavirus,” Fox News told Reuters.

Upfront ad sale events are a way for media and internet companies to court advertisers and get them to commit a sizable budget for the entire year.

Fox Corp, the channel’s parent company, also restricted its employees from taking non-essential business trips until further notice, joining scores of large companies which have moved to place travel curbs since last week.

Reporting by Bharath Manjesh in Bengaluru and Helen Coster in New York; Editing by Subhranshu Sahu

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