November 1, 2018 / 6:07 PM / 14 days ago

Navigating the digital landscape of sports business

Marketing executive Alissa Pemberton is a self-described sports outsider, but that hasn’t stopped her from helping orchestrate an innovative IndyCar sponsorship deal to bring her firm into the world of sports and digital marketing.

Rick Horrow is the CEO of Horrow Sports. As an attorney and consultant, he has been the architect of 100+ deals worth more than $20 billion in sports, performing arts, and other urban infrastructure projects. Horrow pioneered the public/private partnership and infrastructure branding concepts that, to date, have enticed more than $4 billion in corporate funding to cities and development projects. The opinions expressed here and in videos and podcasts hosted by Rick are his alone and do not represent the views of Reuters.

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