University of Central Florida Athletic Director Danny White says he maximizes his school’s athletic — and business — potential using a holistic approach that keeps school spirit high and corporate sponsors happy. Plus, sports business expert Rick Horrow explains why NFL ratings are up this year and what the league needs to do to keep viewership on track.
Rick Horrow is the CEO of Horrow Sports. As an attorney and consultant, he has been the architect of 100+ deals worth more than $20 billion in sports, performing arts, and other urban infrastructure projects. Horrow pioneered the public/private partnership and infrastructure branding concepts that, to date, have enticed more than $4 billion in corporate funding to cities and development projects. The opinions expressed here and in videos and podcasts hosted by Rick are his alone and do not represent the views of Reuters.