April 6, 2018 / 5:57 PM / 7 months ago

Smart venue. Full value

Sure, ISM Connect has its name on a number of big American auto racing events but one of its top executives says the company wants a payoff beyond the branding.

Rick Horrow is the CEO of Horrow Sports. As an attorney and consultant, he has been the architect of 100+ deals worth more than $20 billion in sports, performing arts, and other urban infrastructure projects. Horrow pioneered the public/private partnership and infrastructure branding concepts that, to date, have enticed more than $4 billion in corporate funding to cities and development projects. The opinions expressed here and in videos and podcasts hosted by Rick are his alone and do not represent the views of Reuters.

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