July 26, 2018 / 3:32 PM / a month ago

The NFL looks to the next generation

Facing renewed controversy over player protests, the NFL is working to maintain its position as one of America’s most popular pastimes. This week sports business expert Rick Horrow sits down with Roman Oben, the NFL’s VP in charge of youth and high school football development, to discuss how the league is bringing in a new generation of players.

Rick Horrow is the CEO of Horrow Sports. As an attorney and consultant, he has been the architect of 100+ deals worth more than $20 billion in sports, performing arts, and other urban infrastructure projects. Horrow pioneered the public/private partnership and infrastructure branding concepts that, to date, have enticed more than $4 billion in corporate funding to cities and development projects. The opinions expressed here and in videos and podcasts hosted by Rick are his alone and do not represent the views of Reuters.

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