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After McDonald's exit, IOC and Intel forge Olympic tie-up to 2024
June 21, 2017 / 2:45 PM / 5 months ago

After McDonald's exit, IOC and Intel forge Olympic tie-up to 2024

ZURICH (Reuters) - The International Olympic Committee will partner with Intel (INTC.O) through 2024, the IOC said on Wednesday, bringing in the U.S. technology group after McDonald’s (MCD.N) last week ended a tie-up three years early.

FILE PHOTO: The Intel logo is shown at the E3 2017 Electronic Entertainment Expo in Los Angeles, California, U.S. June 13, 2017. REUTERS/ Mike Blake

Intel’s partnership with the IOC will focus on bringing its technology including virtual reality, artificial intelligence and drones to help enhance the Olympic Games, the IOC said in a statement.

McDonald’s exited its 41-year Olympics sponsorship amid a push by the U.S. fast-food giant to focus on its core business as well as rising sponsorship costs and declining TV ratings.

Reporting by John Miller, Editing by Michael Shields

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