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Sprint to partner with Pokemon Go developer
December 7, 2016 / 2:50 PM / in a year

Sprint to partner with Pokemon Go developer

(Reuters) - Sprint Corp said on Wednesday it would partner with the developer of Pokemon Go, Niantic Inc, in a bid to pull fans of the wildly popular location-based game into more than 10,500 of its stores in the United States.

A man uses a mobile phone in front of an advertisement board bearing the image of Pokemon Go at an electronic shop in Tokyo, Japan, July 27, 2016. REUTERS/Kim Kyung-Hoon/File Photo

Pokemon Go players can go to Sprint, Boost and Sprint at RadioShack locations to recharge phones, get data plans, collect in-game items, including Poke balls and eggs, and battle with their favorite characters.

The blockbuster game developed by Niantic, in which Japan’s Nintendo Co has a large stake, uses augmented reality and GPS mapping to make animated characters appear in the real world. Players see creatures overlaid on the nearby landscape that they see through a mobile phone camera.

Sprint’s shares were up nearly 3 percent at $8.41 in early trading.

Reporting by Supantha Mukherjee in Bengaluru; Editing by Martina D'Couto

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