January 9, 2018 / 3:06 PM / 4 months ago

Twitter ties up with Fox to live-stream FIFA World Cup show

(Reuters) - Twitter Inc is partnering with Twenty First Century Fox Inc’s Fox Sports to stream a live show on the FIFA World Cup soccer tournament set to be hosted in Russia later this year.

FILE PHOTO: People holding mobile phones are silhouetted against a backdrop projected with the Twitter logo in this illustration picture taken in Warsaw September 27, 2013. REUTERS/Kacper Pempel/File Photo

The company said Fox Sports would produce the show, which will be streamed from Moscow's Red Square on each match day and provide previews, recaps and near real-time video highlights for each game. (bit.ly/2miLHsy)

Twitter said the coverage of the tournament, taking place from June 14 to July 15, will be available in the United States and can be seen using the @FOXsoccer Twitter handle.

FILE PHOTO: The 21st Century Fox logo is seen outside the News Corporation headquarters in Manhattan, New York, U.S. on April 29, 2016. REUTERS/Brendan McDermid/File Photo

Live-streaming has been one of Twitter’s biggest focus areas since last year as it seeks to attract new users.

The company had previously signed a multi-year deal with the U.S. National Football League to live-stream pre-game coverage as well as a 30-minute show.

Reporting by Arjun Panchadar in Bengaluru; Editing by Saumyadeb Chakrabarty

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